With import duties on European wines set to fall significantly, India is emerging as a strategic market for French exporters. ProWine Mumbai, taking place on November 18th a,d 19th, 2026, reflects growing international interest in this market of 1.45 billion consumers.

Long considered a challenging market due to prohibitive import tariffs, India is entering a new era for international wine and spirits producers. The free trade agreement concluded between the European Union and India in January 2026 provides for a substantial reduction in customs duties. Currently standing at 150%, tariffs on European wines are expected to fall to 75% when the agreement enters into force, before gradually declining to 20% for premium wines and 30% for other eligible wines. For spirits, duties are scheduled to decrease progressively to 40%.

This trade liberalisation comes at a favourable time. Rising disposable incomes, the expansion of India’s affluent middle class, the development of luxury hospitality and changing consumption habits are driving demand for imported alcoholic beverages. French wines, particularly prestigious appellations, are well positioned to benefit from a market increasingly focused on premiumisation.

ProWine Mumbai Gains Momentum

This growing interest is reflected in the expansion of ProWine Mumbai, scheduled for November 18–19, 2026, at the Jio World Convention Centre.

The exhibition will welcome more than 300 exhibitors and an expected 6,000 trade visitors from across the beverage industry. Twenty-five countries will participate, including eleven national pavilions, with France among them.

More than 1,000 international labels will be presented to Indian importers, distributors, retailers and hospitality professionals. Tastings, masterclasses and business matchmaking sessions will provide opportunities for international producers to establish commercial partnerships.

“India’s Free Trade Agreements present a significant opportunity for the wines and spirits industry,” says Nikhil Agarwal, founder of All Things Nice and co-organiser of ProWine Mumbai. As India’s financial and hospitality capital, Mumbai represents a strategic gateway for foreign producers. However, the Indian market remains complex, with taxation, regulations and distribution rules varying considerably between states.

For wine and spirits companies, the challenge will now be to translate lower import duties into sustainable commercial growth by identifying reliable importing partners and building effective distribution networks.

As traditional export destinations face increasing uncertainty, India could become one of the most promising growth markets for French wines and spirits over the coming decade.

This article was published on November 13th, 2026.