The licence establishing the Champagne geographical indication (GI) in Brazil was presented to representatives of Comité Champagne at a ceremony in Sao Paulo in April. This authorisation had been previously announced by the Brazilian President Dilma Rousseff during her official visit to Paris last December.

The Champagne GI is one of the very first of its kind to be registered in Brazil, which has now joined China, India, Australia and South Africa in recognising and protecting the Champagne name.

Brazil is already the tenth largest consumer of Champagne outside the European Union, having crossed the million-bottle import threshold in 2011. It is a clearly a market with a future and an important source of growth as Champagne develops export targets outside the EU.

May 2013