Château d’Esclans, success story in Provence !
Château d’Esclans, leader of Provence rosé wines on the US market with its Whispering Angel cuvée was strengthened with the alliance of Moët Hennessy signed in last November (read the M&A article in the N ° 3950 RVI from November-December 2019). After the Château du Galoupet, acquired by LVMH in May 2019, the luxury tycoon has taken over 55% of this Provençal estate. Sacha Lichine, President of Château d’Esclans, retains the management of the estate and responsibility for future development.
Today, the property, which extends over 140 ha of vines planted with AOC Côtes de Provence, has just acquired the Domaine des Grands Esclans and is completing the construction of a new winery which will be ready for the 2021 harvest.
Already distributed in 108 countries around the world, the alliance with Moët Hennessy will allow Château d’Esclans to consolidate its positions in its historic markets, such as in the United States where more than 300 events are already organized every year, and develop other strategic markets like the UK (No. 2), but also France, Belgium, Germany, Switzerland, Ireland, Poland…
With the global lockdown, online distribution has become a new strategic issue, Château d’Esclans has build a strong partnership with Vivino, which now buys the wines and develops its own distribution channels (…).
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