IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based Wine Intelligence, the top global experts on wine consumer research and insights. The combined offering provides the industry with robust insight into consumption trends, consumer behaviour and growth opportunities for the global beverage alcohol sector.

Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 wine markets. This acquisition enables the IWSR and Wine Intelligence teams to build a world-class consumer behaviour division focused exclusively on the global beverage alcohol industry.

“As Covid-19 reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,” remarks Mark Meek, CEO of IWSR. “Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.”

This acquisition follows a successful decade-long relationship between IWSR and Wine Intelligence. Recent collaborations include the IWSR Covid-19 Consumer Tracker, an in-depth consumer sentiment research report series tracking the on-going impact of Covid-19 on the consumption of and attitude to beverage alcohol over an 18-month period.

“We are delighted to join the IWSR family after nearly 10 years of our organisations partnering on behalf of our client base,” says Lulie Halstead, CEO of Wine Intelligence. “I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.”