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Martell is one of the merchants from elsewhere which has made cognac famous throughout the world… before such international groups as Pernod-Ricard took over. Jean Martell reaches Jersey at the beginning of the 18th century, marries the rich daughter of a Saintonge merchant and establishes an eau-de-vie house in 1721. …

Starting this summer, the Bordeaux Wine School has visited seven cities in the South of China for training seminars. Importers, distributors, sales forces, sommeliers, hotel and catering professionals and journalists can attend the seminars at a cost of 300 Yuans (about €35), and in their own language. Chinese professional wine …

Champagne has just reached  the one million bottles barrier in China and wine growers of the Champagne region, always eager for new markets, are switching to higher gear. « Will China succumb to effervescence ? ». Without making of China an Eldorado, Jean-Louis Martin, Manager for emerging markets at Crédit Agricole, reminds …

The French origin represents a market share of approximately 60% in Hong Kong (38% of imported wines get there via brokers or French traders). More than one third of bottles are however re-exported to China. Bordeaux is the first supplier, both in terms of volume and of value.

« There exists many training courses on wine in Hong Kong, but no short programs, over a few days and made in France, were available ». Olivier Thiénot based  his launch of a wine school in Hong Kong on this assessment. « Long courses are mainly to be found within universities, or as …

With the cancellation of taxes and excise duties in 2008 (on wines and spirits of less than 30°), the government of Hong Kong wished to develop specialised trade shows and asked for the organisation by the HKTDC, already manager of the Congress Centre, of a wine show able to promote …

« The Chinese are playful and playing is a good way of making them discover wine, colours and aromas » says David Sok, a Frenchman of Chinese origin who came back to Shanghai to create his own incentive company. He regularly works with two or three importers, in cooperation with brand ambassadors …

Hervé Henrotte, Agricultural engineer and oenologist, International consultant. « A sign of upward social mobility, wine is a Chinese dream. One cannot speak of an average budget per client here, nor of an average price per bottle, the standard deviations are too big to make this significant.

At the Mandarin Oriental, facing the bay of Hong Kong, Hubert Chabot can present a wine card of 1,500 references, half of them French wines, with white burgundies and grand red bordeaux as leaders. « In Hong Kong, people first want to taste wines they already heard about, specially the great …

Xavier Planty, Manager and co-owner of Château Guiraud*, knows that sauternes only represents 1% of Bordeaux wine sold in bottles and that it is not the major worry of the trade. Contrary to the Sauternes-Barsac AOC, of which French sales represent 75% of sales, Guiraud’s export share reaches 70% of …