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« There exists many training courses on wine in Hong Kong, but no short programs, over a few days and made in France, were available ». Olivier Thiénot based  his launch of a wine school in Hong Kong on this assessment. « Long courses are mainly to be found within universities, or as …

With the cancellation of taxes and excise duties in 2008 (on wines and spirits of less than 30°), the government of Hong Kong wished to develop specialised trade shows and asked for the organisation by the HKTDC, already manager of the Congress Centre, of a wine show able to promote …

« The Chinese are playful and playing is a good way of making them discover wine, colours and aromas » says David Sok, a Frenchman of Chinese origin who came back to Shanghai to create his own incentive company. He regularly works with two or three importers, in cooperation with brand ambassadors …

Hervé Henrotte, Agricultural engineer and oenologist, International consultant. « A sign of upward social mobility, wine is a Chinese dream. One cannot speak of an average budget per client here, nor of an average price per bottle, the standard deviations are too big to make this significant.

At the Mandarin Oriental, facing the bay of Hong Kong, Hubert Chabot can present a wine card of 1,500 references, half of them French wines, with white burgundies and grand red bordeaux as leaders. « In Hong Kong, people first want to taste wines they already heard about, specially the great …

Xavier Planty, Manager and co-owner of Château Guiraud*, knows that sauternes only represents 1% of Bordeaux wine sold in bottles and that it is not the major worry of the trade. Contrary to the Sauternes-Barsac AOC, of which French sales represent 75% of sales, Guiraud’s export share reaches 70% of …

Four years ago, Casal became a forward operating base of a group of French coops in China. The four cellars own 51% of shares, the balance having been invested by Alain Huang, the Managing Director, who studied in the Var region. <br><br>Le cercle des Vignerons de Provence, Marrenon, Vinovalie and …

Following one of the advices given in the « Bordeaux Demain » programme to develop wine bars as ambassadors of Bordeaux wines, The first Burdigala Wine Bar has just opened in Shanghai, in the district of JingAng. Wine bars are multiplying in the major cities of China and this will be the …